Critical Analysis of Company Value Chain Essay Example | Topics and Well Written Essays - 500 words

Critical Analysis of Company Value Chain - Essay Example The firm has communicated the standards required, an aspect that has improved the strategic relationship with the suppliers. Starbucks operations are undertaken in more than 65 countries across the world. According to the company’s profile, there are 8870 subsidiaries that are operated by the company across the world. Moreover, there are approximately 8000 stores that have been licensed to operate on behalf of the company. Starbucks’ outbound logistics involves selling products through its stores without the use of the intermediaries. However, currently, some of the company products are being sold through various leading supermarkets in the country. Starbucks, mainly depend on the word-of-mouth to market its products and services. This is achieved through provision of high quality products that meets the tastes and preferences of the target market (Dijk, Trienekens, & European Association of Development Research and Training Institutes 2012). Nevertheless, in some cases, the company gives prospecting customers an opportunity to sample the products. Furthermore, the company uses audio, visual, and print media in order to reach the target market. This plays a significant role in attracting the customers towards the company’s products. The company’s main objective is driven from its mission statement. It entails providing quality and superior level customer services. Subordinates are encouraged to put more focus towards the satisfaction of the customers. This has been critical to the overall success of the company. Storage is one initiative that costs Starbucks a lot of money. In many cases, the firm is forced to store excess products in anticipation for better prices. The costs of electricity, administration, and maintenance of the stores increases the overall costs of production. However, in order to reduce the costs of storage, the company can contract a logistic company to operate its stores. This is